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Content. Galore.

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ditch the jargon

Blue Chip Content is here to help ambitious companies communicate like human beings. Imagine that. Corporate jargon doesn’t engender trust, isn't authentic and puts people off. We put that right.

Our senior team learned the art of communicating simply and effectively as journalists on the UK’s biggest newspapers and for broadcasters like the BBC. We know how to get your message across by creating content that connects with your target audience. Have your narrative honed by some of the country’s greatest storytellers.

Straight talking, NO B******T

You won’t find any clichés or redundant words here. Say what you mean and mean what you say. Talk to people as if they were standing right in front of you and you’ll make an instant connection that sets you apart from all the corporate drones out there. Be human. Avoid the BS.

Once you’ve given us your brief, we manage every step of the content creation process, allowing you to sit back and get on with your job.

YOU’VE EITHER GOT IT.
OR YOU HAVEN’T.

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B2B copywriting

We write direct response copy that delivers the goods. Give us your targets, and sit back and enjoy the results. We grab your customers with great headlines, draw them in, then win their business with a powerful call to action.

We regularly commission research and pore over publicly-available reports and data to find the gold in them hills. Whatever your objective, we can guide you on what research is required, what’s already out there and how to wring every last drop of value from your investment, from market research to the media. Not all polling companies were born equal either so it’s important to choose the right one for your needs. And if you don’t ask the right questions in the first place, your research is DOA.

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B2C copywriting

Our experience writing for some of the country’s biggest and best news outlets means we know how to grab the attention of readers. We make them laugh, we make them cry, and we build that emotional connection to your company.

From thought leadership to expert explainers, we have the journalist experience to write sparkling copy worthy of any publication on Earth. We’ve written for some of the biggest titles on the planet. It took years to learn, carefully honed as we were like fine swords in the hands of the nation’s news editing blacksmiths. The scars run deep but you can rely on us to produce copy that will stop your audience in their tracks.

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Website copy

If you want a landing page that lands clients, you’ve come to the right place. Not only can we write jaw-droppingly good copy for your website, our preferred partner, Something Familiar, can design and create something that looks fandabidozi. Like this site, in fact.

Convert better online and reduce bounce rates with tight copy that gives people the essential information they need where they most expect it. Wasn’t it Shakespeare who wrote ‘brevity is the soul of wit’? Well he was right, and the same goes for the words you put in your shop window. Choose wisely and use as few words as you can. Don’t repeat yourself and don’t waffle on. Just get to the point. And don’t repeat yourself.

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Infographics

Infographics are a great way of bringing content to life. There can also be a fantastic dividend in the form of SEO value and web traffic if you’re issuing them to the media too.

Infographics are a great way of bringing dry content to life. There can also be a fantastic dividend in the form of SEO value and web traffic at the end of that rainbow if you’re providing them to the media too. Journalists absolutely love a good graphic, whether it’s a map, chart or illustration of the latest moon landing. So they are a great way to make your brand a must-have when writing up a story you didn’t originate — or a fantastic addition to one you did.

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Social media

So crucial to modern life and yet something so many brands get wrong. We’ll tell you which platforms to focus on and supply content to ensure you're heard through the noise.

So crucial to modern life, yet not all social media networks reach the same audience. We’ll tell you which ones to concentrate on and supply the right content to meet your goals. Sometimes social media strategies are a bit like standing alone in a darkened room, shouting at yourself. It doesn’t have to be that way. Less is more and you should only be speaking if you’ve got something to say. Forget the noise, and make a better connection.

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White papers

One of the ultimate credibility plays, white papers can cement a company’s position as a thought-leader in its space. Written with authority and panache, the pay-off can last for years.

One of the ultimate credibility plays, white papers can cement a company’s position as a pioneer and market leader with a pay-off that lasts for years. The best white papers don’t just sit on your website looking pretty. Backed by proper findings and research, they can generate fantastic media exposure too and drive inbound enquiries. They often focus on really technical subjects but we know how to boil those down to make the material accessible to everyone — from policymakers to uninitiated prospective clients and journalists.

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0

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B2B copywriting

We write direct response copy that delivers the goods. Give us your targets, and sit back and enjoy the results. We grab your customers with great headlines, draw them in, then win their business with a powerful call to action.

We regularly commission research and pore over publicly-available reports and data to find the gold in them hills. Whatever your objective, we can guide you on what research is required, what’s already out there and how to wring every last drop of value from your investment, from market research to the media. Not all polling companies were born equal either so it’s important to choose the right one for your needs. And if you don’t ask the right questions in the first place, your research is DOA.

‍

0

2

B2C copywriting

Our experience writing for some of the country’s biggest and best news outlets means we know how to grab the attention of readers. We make them laugh, we make them cry, and we build that emotional connection to your company.

From thought leadership to expert explainers, we have the journalist experience to write sparkling copy worthy of any publication on Earth. We’ve written for some of the biggest titles on the planet. It took years to learn, carefully honed as we were like fine swords in the hands of the nation’s news editing blacksmiths. The scars run deep but you can rely on us to produce copy that will stop your audience in their tracks.

0

3

Website copy

If you want a landing page that lands clients, you’ve come to the right place. Not only can we write jaw-droppingly good copy for your website, our preferred partner, Something Familiar, can design and create something that looks fandabidozi. Like this site, in fact.

Convert better online and reduce bounce rates with tight copy that gives people the essential information they need where they most expect it. Wasn’t it Shakespeare who wrote ‘brevity is the soul of wit’? Well he was right, and the same goes for the words you put in your shop window. Choose wisely and use as few words as you can. Don’t repeat yourself and don’t waffle on. Just get to the point. And don’t repeat yourself.

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MORE SERVICES

Phil Spencer

Founder of Move iQ and Rhizome Media client.

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I’ve worked in property and broadcasting for two decades, yet in all that time I’ve never come across anyone quite like Rhizome. Their passion, energy and sixth sense for what makes the media tick is breathtaking. They’re a joy to work with and consistently deliver stellar media coverage.

See Phil's full verdict

"I’ve worked in property and broadcasting for two decades, yet in all that time I’ve never come across anyone quite like Rhizome. Their passion, energy and sixth sense for what makes the media tick is breathtaking. They’re a joy to work with and consistently deliver stellar media coverage."

"Move iQ is a business with a mission: to be a mover’s champion that puts power in the hands of property buyers and renters. Rhizome instantly understood our vision, and their work doesn’t just deliver huge exposure, it reinforces our brand and helps us connect with people in a way advertising never could."

Dominic Hiatt, founder of Rhizome Media, blushed pink: “Property has been one of our specialist sectors for years and so it’s great to have Phil and Move IQ onboard as a client. They’re arming anyone seeking to move, rent or buy with valuable intel that’s simply not available elsewhere and we’ll be using everything in our media toolbox to get them out there.”

SELECT CLIENTS

Indeed

2016 – Present

More people find jobs on Indeed than anywhere else. It's the world's biggest jobs site, with more than 250 million unique visitors a month. No wonder... around the world, 9.8 new jobs are listed on Indeed every second, and every day it connects millions of people to new opportunities. Blue Chip's senior team works closely with the internal comms team at Indeed to help build its brand in the UK, delivering national media coverage that showcases the difference Indeed makes - both by helping people get jobs and by helping employers find the right talent.

More people find jobs on Indeed than anywhere else. It's the world's biggest jobs site, with more than 250 million unique visitors a month. No wonder... around the world, 9.8 new jobs are listed on Indeed every second, and every day it connects millions of people to new opportunities.

Blue Chip's senior team works closely with the internal comms team at Indeed to help build its brand in the UK, delivering national media coverage that showcases the difference Indeed makes - both by helping people get jobs and by helping employers find the right talent.

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the AA

2015 – Present

Since 2015, BCC's top team have worked with the AA to raise the profile of its exciting subsidiary brands, such as AA Cars, the used car buying portal. One of the key goals has been to dispel the jaded and, frankly anachronistic image that car dealers are all Arthur Daley types with forecourts chock full of bangers and lemons.Through a combination of authoritative industry pieces, speedy responses to important monthly sector data and features and opinion pieces in the national and consumer media, our job is to distinguish and elevate the importance of the AA Cars brand in its own right.Recent proactive campaigns have swung between the heavy-hitting (the bearing of car finance deals on the longevity of ownership) and lighter (fastest selling used cars of 2020) ends of the scale, all the while placing AA Cars at the centre of the conversation around car buying and selling.

Since 2015, BCC's top team have worked with the AA to raise the profile of its exciting subsidiary brands, such as AA Cars, the used car buying portal. One of the key goals has been to dispel the jaded, and frankly anachronistic image that car dealers are all Arthur Daley types with forecourts chock full of bangers and lemons.

Through a combination of authoritative industry pieces, speedy responses to important monthly sector data and features and opinion pieces in the national and consumer media, our job is to distinguish and elevate the importance of the AA Cars brand in its own right.

Recent proactive campaigns have swung between the heavy-hitting (the bearing of car finance deals on the longevity of ownership) and lighter (fastest selling used cars of 2020) ends of the scale, all the while placing AA Cars at the centre of the conversation around car buying and selling.

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Uswitch

2011 – Present

BCC's senior execs have worked with Uswitch for nigh on a decade and dovetail effortlessly with their internal comms team. For their mobile, broadband and utilities divisions, we set the news agenda with proactive analysis and research. While the news changes daily, our role remains the same: to break everything down into digestible, comprehensive and compelling copy that always seeks to answer the question: “What does this mean for consumers?”

BCC's senior execs have worked with Uswitch for nigh on a decade and dovetail effortlessly with their internal comms team. For their mobile, broadband and utilities divisions, we set the news agenda with proactive analysis and research.

While the news changes daily, our role remains the same: to break everything down into digestible, comprehensive and compelling copy that always seeks to answer the question: “What does this mean for consumers?”

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Garrington is the largest independent property buying agent in the UK. For over 25 years, Garrington’s property professionals have sourced, negotiated and secured properties on behalf of their clients, acquiring private residences, second homes and properties for rental or investment. BCC's key people have played a key role in the growth of the Garrington brand, using the national media to demonstrate the unmatched expertise and market intelligence Garrington offers to its clients.

We love to peer forensically into the detail of every financial services space and Gatehouse, a Shariah-compliant ethical bank is a great example of how BCC's greatest minds have got to grips with a niche area and turned it mainstream.‍Gatehouse’s senior management team set the challenge of explaining to everyday British banking customers why Shariah-compliant savings accounts and home finance are a great alternative to the High Street. The result? Mountains of national media coverage and frequent appearances in the savings stories that personal finance journalists love to write, week in, week out. ‍From media training, journalist briefings and interviews to proactive data-led stories driven by our own research and reaction to breaking news, Gatehouse Bank’s profile has positively rocketed since we started working with them.

The specialist lender Atelier provides loans of up to £15m to residential property developers to enable them to acquire, develop and deliver homes back into the real economy. It has a particular focus on urban regeneration, and the funding of schemes on brownfield sites that make a positive, sustainable impact in their local community.Blue Chip's top talent launched Atelier in early 2020 and continues to use its exceptional journalist contacts in the property and financial services media to generate regular exposure for this rapidly growing lender.BCC's brainy bods have also run Atelier Capital Partners' social media accounts, oversee all content it produces (internal and external) and also populate its website with weekly blogs — always ensuring tone of voice is spot on.