ditch the jargon
Blue Chip Content is here to help ambitious companies communicate like human beings. Imagine that. Corporate jargon doesn’t engender trust, isn't authentic and puts people off. We put that right.

Our senior team learned the art of communicating simply and effectively as journalists on the UK’s biggest newspapers and for broadcasters like the BBC. We know how to get your message across by creating content that connects with your target audience. Have your narrative honed by some of the country’s greatest storytellers.

a brief history...

Journalists 'doing' PR the right way.
Rhizome Media started life in 2007 as a PR agency run by two senior ex-journalists, Dominic Hiatt and Jonathan Stevens, who thought the entire PR industry was a bit of a joke.

Everywhere they looked, they saw vacuous 'Henrys' and 'Henriettas' with no real idea of how the media work, zero commercial nous and the creative ability of warm roadkill. So they decided to set out on a journey and reinvent PR.

Roughly 30 minutes after the company launched, the Global Financial Crisis struck and the journey for our two heroes looked set to be somewhat short-lived. But it wasn't. In fact, the dark days of the GFC proved to be the making of the Rhizome brand.

In those times of radical uncertainty, start-ups and SMEs loved the fact that Rhizome were happy to work with them on a no-contract basis for the first three months: this gave them the peace of mind that they weren't signing up to an agency that talked the talk but couldn't walk the walk.

To this day, and all the more so due to the Covid-19 pandemic, our willingness to commence work without a contract remains a major USP and is something, as far as we're aware, no other PR agency does.

Why? We always back ourselves to deliver and earn a company's trust through results.
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Straight talking, NO B******T

You won’t find any  clichés or redundant words here. Say what you mean and mean what you say. Talk to people as if they were standing right in front of you and you’ll make an instant connection that sets you apart from all the corporate drones out there. Be human. Avoid the BS.

Once you’ve given us your brief, we manage every step of the content creation process, allowing you to sit back and get on with your job.

WHO WE'VE WORKED WITH

Our top team have worked on content for household names ranging from the likes of Uswitch, Indeed and AA Cars to Turner & Townsend, Andrews Property Group and some of the most exciting financial services firms in the world, including Atelier Capital Partners and Gatehouse Bank.

Indeed

2016 – Present
More people find jobs on Indeed than anywhere else. It's the world's biggest jobs site, with more than 250 million unique visitors a month. No wonder... around the world, 9.8 new jobs are listed on Indeed every second, and every day it connects millions of people to new opportunities. Blue Chip's senior team works closely with the internal comms team at Indeed to help build its brand in the UK, delivering national media coverage that showcases the difference Indeed makes - both by helping people get jobs and by helping employers find the right talent.

More people find jobs on Indeed than anywhere else. It's the world's biggest jobs site, with more than 250 million unique visitors a month. No wonder... around the world, 9.8 new jobs are listed on Indeed every second, and every day it connects millions of people to new opportunities.

Blue Chip's senior team works closely with the internal comms team at Indeed to help build its brand in the UK, delivering national media coverage that showcases the difference Indeed makes - both by helping people get jobs and by helping employers find the right talent.

the AA

2015 – Present
Since 2015, BCC's top team have worked with the AA to raise the profile of its exciting subsidiary brands, such as AA Cars, the used car buying portal. One of the key goals has been to dispel the jaded and, frankly anachronistic image that car dealers are all Arthur Daley types with forecourts chock full of bangers and lemons.Through a combination of authoritative industry pieces, speedy responses to important monthly sector data and features and opinion pieces in the national and consumer media, our job is to distinguish and elevate the importance of the AA Cars brand in its own right.Recent proactive campaigns have swung between the heavy-hitting (the bearing of car finance deals on the longevity of ownership) and lighter (fastest selling used cars of 2020) ends of the scale, all the while placing AA Cars at the centre of the conversation around car buying and selling.

Since 2015, BCC's top team have worked with the AA to raise the profile of its exciting subsidiary brands, such as AA Cars, the used car buying portal. One of the key goals has been to dispel the jaded, and frankly anachronistic image that car dealers are all Arthur Daley types with forecourts chock full of bangers and lemons.

Through a combination of authoritative industry pieces, speedy responses to important monthly sector data and features and opinion pieces in the national and consumer media, our job is to distinguish and elevate the importance of the AA Cars brand in its own right.

Recent proactive campaigns have swung between the heavy-hitting (the bearing of car finance deals on the longevity of ownership) and lighter (fastest selling used cars of 2020) ends of the scale, all the while placing AA Cars at the centre of the conversation around car buying and selling.

Uswitch

2011 – Present
BCC's senior execs have worked with Uswitch for nigh on a decade and dovetail effortlessly with their internal comms team. For their mobile, broadband and utilities divisions, we set the news agenda with proactive analysis and research. While the news changes daily, our role remains the same: to break everything down into digestible, comprehensive and compelling copy that always seeks to answer the question: “What does this mean for consumers?”

BCC's senior execs have worked with Uswitch for nigh on a decade and dovetail effortlessly with their internal comms team. For their mobile, broadband and utilities divisions, we set the news agenda with proactive analysis and research.

While the news changes daily, our role remains the same: to break everything down into digestible, comprehensive and compelling copy that always seeks to answer the question: “What does this mean for consumers?”

Garrington

2012 – Present
Garrington is the largest independent property buying agent in the UK. For over 25 years, Garrington’s property professionals have sourced, negotiated and secured properties on behalf of their clients, acquiring private residences, second homes and properties for rental or investment. BCC's key people have played a key role in the growth of the Garrington brand, using the national media to demonstrate the unmatched expertise and market intelligence Garrington offers to its clients.

Garrington is the largest independent property buying agent in the UK. For over 25 years, Garrington’s property professionals have sourced, negotiated and secured properties on behalf of their clients, acquiring private residences, second homes and properties for rental or investment. 

BCC's key people have played a key role in the growth of the Garrington brand, using the national media to demonstrate the unmatched expertise and market intelligence Garrington offers to its clients.

Gatehouse Bank

2017 – Present
We love to peer forensically into the detail of every financial services space and Gatehouse, a Shariah-compliant ethical bank is a great example of how BCC's greatest minds have got to grips with a niche area and turned it mainstream.‍Gatehouse’s senior management team set the challenge of explaining to everyday British banking customers why Shariah-compliant savings accounts and home finance are a great alternative to the High Street. The result? Mountains of national media coverage and frequent appearances in the savings stories that personal finance journalists love to write, week in, week out. ‍From media training, journalist briefings and interviews to proactive data-led stories driven by our own research and reaction to breaking news, Gatehouse Bank’s profile has positively rocketed since we started working with them.

We love to peer forensically into the detail of every financial services space and Gatehouse, a Shariah-compliant ethical bank is a great example of how BCC's greatest minds have got to grips with a niche area and turned it mainstream.


Gatehouse’s senior management team set the challenge of explaining to everyday British banking customers why Shariah-compliant savings accounts and home finance are a great alternative to the High Street. The result? Mountains of national media coverage and frequent appearances in the savings stories that personal finance journalists love to write, week in, week out.

From media training, journalist briefings and interviews to proactive data-led stories driven by our own research and reaction to breaking news, Gatehouse Bank’s profile has positively rocketed since we started working with them.

Atelier Capital Partners

2019 – Present
​​The specialist lender Atelier provides loans of up to £15m to residential property developers to enable them to acquire, develop and deliver homes back into the real economy. It has a particular focus on urban regeneration, and the funding of schemes on brownfield sites that make a positive, sustainable impact in their local community.Blue Chip's top talent launched Atelier in early 2020 and continues to use its exceptional journalist contacts in the property and financial services media to generate regular exposure for this rapidly growing lender.BCC's brainy bods have also run Atelier Capital Partners' social media accounts, oversee all content it produces (internal and external) and also populate its website with weekly blogs — always ensuring tone of voice is spot on.

​​The specialist lender Atelier provides loans of up to £15m to residential property developers to enable them to acquire, develop and deliver homes back into the real economy. It has a particular focus on urban regeneration, and the funding of schemes on brownfield sites that make a positive, sustainable impact in their local community.

Blue Chip's top talent launched Atelier in early 2020 and continues to use its exceptional journalist contacts in the property and financial services media to generate regular exposure for this rapidly growing lender.

BCC's brainy bods have also run Atelier Capital Partners' social media accounts, oversee all content it produces (internal and external) and also populate its website with weekly blogs — always ensuring tone of voice is spot on.

Indeed

2016 – Present
More people find jobs on Indeed than anywhere else. It's the world's biggest jobs site, with more than 250 million unique visitors a month. No wonder... around the world, 9.8 new jobs are listed on Indeed every second, and every day it connects millions of people to new opportunities. Blue Chip's senior team works closely with the internal comms team at Indeed to help build its brand in the UK, delivering national media coverage that showcases the difference Indeed makes - both by helping people get jobs and by helping employers find the right talent.

More people find jobs on Indeed than anywhere else. It's the world's biggest jobs site, with more than 250 million unique visitors a month. No wonder... around the world, 9.8 new jobs are listed on Indeed every second, and every day it connects millions of people to new opportunities.

Blue Chip's senior team works closely with the internal comms team at Indeed to help build its brand in the UK, delivering national media coverage that showcases the difference Indeed makes - both by helping people get jobs and by helping employers find the right talent.

the AA

2015 – Present
Since 2015, BCC's top team have worked with the AA to raise the profile of its exciting subsidiary brands, such as AA Cars, the used car buying portal. One of the key goals has been to dispel the jaded and, frankly anachronistic image that car dealers are all Arthur Daley types with forecourts chock full of bangers and lemons.Through a combination of authoritative industry pieces, speedy responses to important monthly sector data and features and opinion pieces in the national and consumer media, our job is to distinguish and elevate the importance of the AA Cars brand in its own right.Recent proactive campaigns have swung between the heavy-hitting (the bearing of car finance deals on the longevity of ownership) and lighter (fastest selling used cars of 2020) ends of the scale, all the while placing AA Cars at the centre of the conversation around car buying and selling.

Since 2015, BCC's top team have worked with the AA to raise the profile of its exciting subsidiary brands, such as AA Cars, the used car buying portal. One of the key goals has been to dispel the jaded, and frankly anachronistic image that car dealers are all Arthur Daley types with forecourts chock full of bangers and lemons.

Through a combination of authoritative industry pieces, speedy responses to important monthly sector data and features and opinion pieces in the national and consumer media, our job is to distinguish and elevate the importance of the AA Cars brand in its own right.

Recent proactive campaigns have swung between the heavy-hitting (the bearing of car finance deals on the longevity of ownership) and lighter (fastest selling used cars of 2020) ends of the scale, all the while placing AA Cars at the centre of the conversation around car buying and selling.

Uswitch

2011 – Present
BCC's senior execs have worked with Uswitch for nigh on a decade and dovetail effortlessly with their internal comms team. For their mobile, broadband and utilities divisions, we set the news agenda with proactive analysis and research. While the news changes daily, our role remains the same: to break everything down into digestible, comprehensive and compelling copy that always seeks to answer the question: “What does this mean for consumers?”

BCC's senior execs have worked with Uswitch for nigh on a decade and dovetail effortlessly with their internal comms team. For their mobile, broadband and utilities divisions, we set the news agenda with proactive analysis and research.

While the news changes daily, our role remains the same: to break everything down into digestible, comprehensive and compelling copy that always seeks to answer the question: “What does this mean for consumers?”

Garrington

2012 – Present
Garrington is the largest independent property buying agent in the UK. For over 25 years, Garrington’s property professionals have sourced, negotiated and secured properties on behalf of their clients, acquiring private residences, second homes and properties for rental or investment. BCC's key people have played a key role in the growth of the Garrington brand, using the national media to demonstrate the unmatched expertise and market intelligence Garrington offers to its clients.

Garrington is the largest independent property buying agent in the UK. For over 25 years, Garrington’s property professionals have sourced, negotiated and secured properties on behalf of their clients, acquiring private residences, second homes and properties for rental or investment. 

BCC's key people have played a key role in the growth of the Garrington brand, using the national media to demonstrate the unmatched expertise and market intelligence Garrington offers to its clients.

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